Earthy Yet Elevated Branding

Laurence, an interior designer with a sharp sense of style, approached me with a vision for a dark, moody, and sophisticated brand identity. While he knew exactly what he liked and didn’t like, our in-depth research into industry trends, competitor analysis, and target audience insights allowed us to push the boundaries of what he initially envisioned.

One key element that stood out throughout the process was the six-over-six window element, which perfectly captured Laurence’s distinctive style and was seamlessly incorporated into the design. This visual became a cornerstone of the brand, reflecting the elegance and timelessness Laurence aims to bring to his designs.

In the end, Laurence chose a creative concept completely different from his original idea, embracing a fresh, more refined direction. His full branding package included a responsive logo suite, colour palette, typography, brand personality and voice, business cards, and real-world brand applications, along with ongoing support to ensure his brand launch goes smoothly.

Ready to bring your vision to life? Let’s create something unforgettable.