I worked closely with the team at Salty’s to develop a brand that represents their restaurant and the feeling customers have when they visit. We used the Turquoise blue, representing the clear blue oceans of the Florida Keys and the soft warm white to represent the warm coastal air and incorporated the Palm Tree on the T to bring in that tropical vibe that Salty’s customers love so much, altogether creating a versatile, eye-catching and inviting Logo and overall brand. We have spread this captivating branding across Salty’s social media and online presence, uniform, menus, business cards, promotional flyers and even stamped it on their signature smash burgers!